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Market Busters
By Rita McGrath
and
Ian MacMillan |
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40 Strategic Moves That Drive
Exceptional Business Growth |
While most executives and business owners talk about their great growth plans, very few actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?
In this practical, hands-on guide, the authors focus on five overall strategies that companies have used to drive exceptional growth. For each strategy, they identify specific moves, “market busters”, that have the potential to dramatically reconfigure a company’s revenue and profit stream. For each strategy, the authors provide a template for identifying a company’s potential market busters and cite numerous examples from a variety of industries.
Challenge yourself and your management team to step back from your business and evaluate each of these strategic areas, especially those involving your customers and your products and services. The fact is that incorporating this methodology should be performed not just to plan for growth….but to ensure survival in a competitive marketplace.
“Market Busters” reveals forty marketbusting moves used by firms to successfully transform their businesses and outlines five overall strategies for driving growth. Click here to learn about the five strategies and 40 marketbusting moves you can implement in your company.
Has your business achieved the growth levels you expected? Contact Matt Childs to identify potential Market Busters in your business by clicking here!
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Equity markets have been strong through the first quarter of 2006 with the S&P up 
5.1%
6.8%
